The IUCN/WWF Plants Conservation Programme 1984 — 1985. World Wildlife Fund chose plants to be the subject of their fund-raising campaign in the period 1984 — 1985. The objectives were to: 1. Use information techniques to achieve the conservation objectives of the Plants Programme – to save plants; 2. Increase public awareness of the importance of plants and plant communities to human welfare; 3. Broaden public perception of WWF as the International Conservation Organization primarily concerned with important environmental issues; 4. Tap new fund-raising and membership sources; 5. Explain the threat to specific plants and plant communities and what WWF and IUCN are doing about it, thereby setting the stage for the intensive fundraising activities that will follow. As tropical rain forests are the most endangered plant communities we hope that WWF/IUCN will have great success in this campaign.